In the realm of content marketing strategy, one fundamental principle stands tall: Social media revolves around content, specifically, compelling content. You’ve likely encountered the buzz surrounding relevant and valuable content on various blogs.
“Content should resonate with your target audience and spark conversations around it.” Do you grasp the essence of this statement?
Allow me to simplify:
Content becomes relevant when your target audience feels an instant connection with a message. Whether it’s a meme, a video, or a gif, when they encounter it, they think:
- “I’ve been there!”
- “This speaks to me!”
- Even better, “Sara totally relates to this! 😀”
When content resonates so profoundly, users naturally engage with it and share it, expanding its reach to a broader audience.
Read more about content creation.
Let me share a story:
Once, while commuting, I noticed a woman scrolling through her phone, solely viewing pictures of her baby. They were all mundane shots—him sleeping, lying down, nothing particularly captivating. It dawned on me that parents, in their adoration, believe their babies possess unparalleled beauty, almost divine. They snap thousands of photos to reinforce this belief. At the time, I collaborated with a maternity and baby brand. I crafted a post aimed at fostering engagement, highlighting this phenomenon. Essentially, it conveyed how, to parents, their baby reigns supreme in cuteness, hence the plethora of photos on their devices.
I must say, this post struck a chord and achieved its objective.
The takeaway: How do you discern your target audience’s deepest interests to craft relevant content? By uncovering insights. They’re not solely found on the streets; the digital realm teems with them. Of course, the aim isn’t to mimic others’ content.
Now, if you’re pondering how to enhance your content:
Content continually evolves and refines. By scrutinizing your post metrics and comparing them, you discern which content resonates the most or performs best according to your objectives. This insight informs future posts, ensuring they align with your audience’s preferences in terms of topics, tone, or language.
But beware of monotony.
Have insights played a pivotal role in your content creation? How do you unearth them?
